Programmatic SEO on a Small Niche Site: What I’d Avoid in 2026
You don’t need a team of SEO specialists or $10k/mo agency retainers to rank a small site. But you do need to avoid the traps that…
Writing
Site Experiments
Practical notes on AI, automation, content sites, and the machinery behind the work.
Programmatic SEO for Small Niche Sites: What I’d Avoid
Programmatic SEO sounds like a cheat code. You build a template, feed it data, and suddenly you have thousands of pages ranking for long-tail queries. People…
Directory Site SEO: What Actually Works in 2026
I spent the first half of 2026 rebuilding a directory site I let rot for three years. Before that, I ran a cluster of niche content…
What I’m Testing With Small Content Sites This Month
I'm not building the next HubSpot killer. I run a handful of small content sites—one affiliate blog, a documentation site for a side project, and a…
How Directory Sites Make Money When Pages Are Actually Useful
Let’s cut through the noise: directory sites can survive—and even thrive—if they’re useful. Not “SEO-optimized” useful in the 2012 sense. Real useful. Like, “I’d be lost…
The Honest Timeline for Building a Site That Might Be Worth Selling
Let’s cut to the chase: if you’re building a site with the goal of selling it, you’re not building for passion—you’re building for exit. That’s fine.…
Why Useful Traffic Beats Empty Pages on a Niche Site
You know the drill: you’ve built a site. Maybe it’s a small blog, a tool directory, or a personal knowledge base. You’ve written a few posts,…
Why Useful Traffic Beats Empty Pages on a Niche Site
You’ve seen it: the 200-page blog that ranks for nothing, the “comprehensive” documentation site with no readers, the GitHub repo full of code that no one…
Directory Website SEO Lessons from Building Content Sites Again
You’re not here for theory. You’ve seen the “SEO in 2026” listicles—“Boost rankings with AI-generated semantic clusters!”—and rolled your eyes. Good. I did too, until I…
Why Useful Traffic Beats Empty Pages on a Niche Site
You’ve seen it: the niche site with 87 pages, all thin, all thin, all thin—no real content, no traffic, no revenue. Maybe it’s a “best X…